Everything you need to show off the Tashoko brand the right way - logos, colors, and more all in on place. Les Go!
Logo
Our primary logo lockup consists of the glyph combined with the word mark. This version should be prioritized whenever possible. Standalone logo and standalone word mark variants are also available. Regardless of which version is used, the logo must remain clearly legible against its background: use the light version on dark backgrounds and the dark version on light backgrounds.
Glyph
We also offer standalone glyph. Whichever version you choose, always ensure it remains clearly legible against its background.
Icon
When representing Tashoko, whether on social platforms, marketplaces, app launchers, or anywhere a compact brand mark is needed, this stylized icon should be used.
Color
Our primary color palette consists of three tones: white, black, and pink. These colors form the foundation of all brand communications and should always be prioritized as the first choice in design applications. They establish the clean, minimal, and timeless character of the Tashoko brand.
Black
HEX:
#161616
RGB:
(22,22,22)
CMYK:
(0,0,0,91)
White
HEX:
#F2F2F2
RGB:
(242,242,242)
CMYK:
(0,0,0,5)
Pink
HEX:
#FB6F92
RGB:
(251,111,146)
CMYK:
(0,56,42,2)
Typography
Our brand serif typeface is Instrument Serif, available via Google Fonts. Offering a contemporary take on some of the time-tested characteristics found in old-style serif, making it an ideal choice for titles and promotional materials.
Our brand sans-serif typeface is Public Sans, also available via Google Fonts. A strong, neutral typeface for interfaces, text, and headings.
Brand serif typeface
Instrument Serif
Bold
Regular
Italic
Aa
Aa
Aa
Brand sans-serif typeface
Pubic Sans
Bold
Regular
Italic
Aa
Aa
Aa